So everyone can keep their favorites their favorites. Through a clever use of their iconic 1 hit song, “I Want It That Way”, we went to educate our hero woman (and America) on how to finally remove odor from their favorite clothes with Downy Rinse & Refresh. So who better to tell you how to save your favorites than the biggest-selling boyband of all time, Backstreet Boys.

Find top songs and albums by Backstreet Boys including I Want It That Way, God, Your Mama, And Me (feat. We started with the insight that set-in odors can ruin everyone’s favorite clothes. Listen to music by Backstreet Boys on Apple Music. So how can we launch Downy Rinse & Refresh in a breakthrough way, as a new category and resonate with our Millennial target audience?

With 1 in 3 households claiming malodour as their top laundry issue, Downy offered a new groundbreaking deep-cleansing fabric rinse, designed to help remove these odour-causing residues. It does not store any personal data.In 2022, Downy launched its biggest innovation in 30 years, Downy Rinse & Refresh. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'.

The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'. These cookies ensure basic functionalities and security features of the website, anonymously. Get unlimited uploads, exclusive tools, benefits, and more with Next Pro for 99/year. Necessary cookies are absolutely essential for the website to function properly. BackStreet Boys - Tell Me Why (The Project Remix).mp3 by Angeltangxo.

Backstreet boys tell me why